The Canadian teams took Silver in Young Lions Film and Bronze for the Young Marketers in Cannes.
It’s been a year since my previous post about wanting to attend Cannes as an advertising no0b (#sorryimnotsorry). A year later, I’m still relatively fresh in this crazy industry and still not turned off by its insanity… so the goal of attending Cannes before 30 is still on my radar. Might have something to do with the fact that one of the campaigns I worked on (Ministry of Health, Quit the Denial) won a Bronze in the Titanium & Integrated category (ie. quoting CNN, “the best PSA ever”). Shameless, I know but I’m proud of it because it didn’t come easy - creatively, or from an account management perspective. But what good creative doesn’t go through the trenches?
Back to my original point of attending Cannes: what’s different this year is that I now have a better idea of how I want to get there. I want to earn my way there through the Young Lions Competition.Two upper years from Queen’s competed in the Young Marketers competition and took home a Bronze at Cannes, which is absolutely amazing. This is exactly the kind of thing that inspires me to get my shit together.
So I’m going to be honest here (who reads this anyway, right?): part of the rationales comes from wanting to validate my decision to derail from the corporate marketing world (ie. client side) and to enter into what is more or less seen as the less prestigious and lower-paying ad industry. And to be frank, the lower paying part is true but I digress.
As a Commerce student, most of us are massaged like a Thanksgiving turkey and prepped for four years to be roasted in the corporate world before we make it big. As an individual who values communications and creativity in the business context, more often than not you are thrown into this battle you didn’t ask for. If I were to dumb it down, the fight is between passion and money. Think: do I want to work at an office with a dumb ass snorting pug running around, or do I want to love my posh condo life and corporate aura at Rosewater on a Thursday night in my 20s? I’m exaggerating of course (bite me) but that’s honestly how I felt when I came upon this dilemma as a student.
I used to think solving the dilemma was a matter of deciding whether or not you want to throw yo hands up in the air and stick it to money. SO dramatic. But honestly, a year of real life and employment helped me realize that this dilemma is more about how you choose to think about your self-worth as a young professional. Is it climbing up the corporate ladder that truly fulfills you, or is it more about the actual work that you do each and every day that fulfills your dream of building a worthy career? Maybe it all builds up to the same end goal but how do you want to live out your journey? Are you doing what you actually want to do, or just trying to get there by doing something you don’t really care about? I’m not here to say that I love my job every single day (that’s impossible), and I’m definitely not here to judge which way of thinking is better. Truthfully, neither makes you a better human being because everyone is driven by something different. What I’m trying to get across is that I chose to build a career that is more directly related to what I want to do instead of paving a path to hopefully one day bring me to the life I’ve always envisioned. You feel me? What about you?